Trail King Wraps Up Successful ConExpo
In the almost 30 years that Trail King has been participating in ConExpo, which is held every three years in Las Vegas, this year's show is considered by many to be the best.
"We've been a part of this show since the late ‘80's," says Barry Freifeld, Trail King Director of Sales. "But this year's ConExpo has to be one of our best so far, with over 10,000 people stopping by our booth during the five days to talk to our sales staff and learn more about Trail King's complete line of trailers."
"And these people didn't just stop by to ‘kick the tires' either because, according to our records, we experienced an almost 500% increase in the number of "hard leads"… that is, people who are actively looking to purchase a trailer immediately or in the very near future."
"In fact, of the 10 trailers we had on display in our booth, 7 of them were sold to customers during the show."
But, between following up on the sales activity generated at the show and already starting to prepare for the next ConExpo, Freifeld says that it doesn't leave a lot of time for anyone at Trail King to sit back and "bask in the afterglow."
And he adds with a smile, "We wouldn't have it any other way."