Trail King Industries, Inc. is pleased to announce the promotion of Kara Kayser to Marketing Manager. In her new role, Kayser will be responsible for conceiving and executing marketing strategies and programs that drive growth and expansion of company products and services. In addition, she will support overall brand development and messaging in the marketplace. Kayser replaces Don Lura who retired after over 17 years with Trail King.
Kayser started with Trail King in 2017 as a Marketing Specialist. Over the last four years, Kayser has had a major impact on the marketing department. She has worked to build Trail King’s digital marketing presence, positioning products to top of mind for potential customers. Her team launched a new website and actively engages customers and influencers through social media channels. “Kara has been instrumental in supporting our company’s objectives and goals. She brings a wealth of knowledge to the sales and marketing team that will further our vision as we continue to grow,” said Rick Farris, VP of Sales & Marketing.
Prior to coming to Trail King, Kayser worked in various Public Relations and Marketing roles in both agency and private settings. She has worked with major brands to include Fortune 500 companies, high-growth start-ups and local government. Kayser is a graduate of Augustana University with a Bachelor’s Degree in Business Administration.